You are a Sole Proprietor. Maybe you are just starting out or have been in business for a long time. Chances are you have seen a decline in “word of mouth referrals” and are looking for more design projects but don’t know how to start marketing your firm. You are not necessarily looking to expand the size of your firm but are looking to move into new territories, create a backlog of work and generate a more reliable stream of projects. You know marketing is the way to get more business but don’t know where or how to start.
If you are like me you never had any real training in sales, marketing or business development, and the idea of marketing your firm scares the pants off you. Your time is stretched thin with client work, meetings and trying to balance work and family life. You are constantly in a reactionary mode and typically are just making deadlines. Your project flow is characterized by extremes of being too busy and not having enough work. Looking 6 months out you’re not sure where the next project will come from. Your business seems to be running out of control.
I know all of this because this was me before I discovered how easy and fun marketing could be. Once I realized the keys to getting more design projects things clicked and everything changed. How would you like to have a network of referral partners who were promoting your services or a website that sold you and your services before you even walk through the door for your get acquainted meeting. These things are all possible once you discover the secrets to effective marketing.
I know you may be thinking I don’t have the money to market my business. This is fear and resistance talking and is one of the myths I discuss in my free report How to grow your design business and get more design projects. This myth also arises out of the confusion about advertising and marketing. Advertising can be very expensive but that is not what we are talking about here. Marketing your business involves spreading the word about your business and giving your work a voice.
I know I can help you bring order the chaos and help you get more design projects. It is hugely important for you to master these skills. Not only to bring order, predictability and stability to your life. But also because there are clients out there that need the services you are providing. Are you ready to take the next step and discover the skills that are keeping you from the success you deserve!